La Liga

How will your pub cope when a big tech company makes a sports deal?

31-Jan-2018 By Stuart Stone

The Morning Advertiser spoke to MatchPint co-founder Dom Collingwood to discuss what the likes of Amazon and Facebook competing for sports broadcasting rights could mean for pubs.

Christmas spirit takes a backseat to sporting rivalry

21-Dec-2017 By Stuart Stone

Despite fixtures falling during the season of goodwill, rivalries resume uninhibited this weekend.

Stonegate invests £250,000 to revamp Cheshire Cheese pub

26-Oct-2017 By Fred A'Court

A £250,000 refurbishment has given the Cheshire Cheese near Tower Hill in London a new lease of life, with updated decor, new fittings and the latest technology for screening sports TV while rich wood furniture surroundings and mirrors retain the traditional...

PMA Sport

Full-time Fletch... on the Champions League final

24-May-2016 By Darren Fletcher

Darren Fletcher, BT Sport commentator and host of Fletch & Sav, previews this weekend’s showpiece Champions League final between the two Spanish super clubs Real Madrid and Atlético Madrid

Tv Sport

Sky Sports agrees new La Liga deal

05-Aug-2015 By Mike Berry

Sky Sports will remain the home of Spanish top-flight football for another three seasons.

Gareth Bale and Cristiano Ronaldo to star in Sky Sports 5 debut

16-Jul-2014 By James Wallin

The new Sky Sports 5 channel will feature 75 live matches in its first five weeks, opening with the UEFA Super Cup between Real Madrid and Sevilla.

Sky Sports launches new European football channel

10-Jun-2014 By Ellie Bothwell

Sky Sports has launched a new channel dedicated to European football.

Sky announces pub subscription prices for next season

15-Jul-2013 By Rob Willock

Sky is freezing subscription prices of its Sky Ultimate TV sports package for pubs “until at least June 2014” and offering half-price deals for new customers until the end of September.

Carlsberg to distribute Mahou 5 Estrellas exclusively for the UK on-trade

11-Nov-2010 By Jessica Harvey Jessica

From next week, Spanish lager Mahou 5 Estrellas (5.5% ABV) will be available for pubs and bars in both 30 litre draught and 300ml bottle formats,...

Exclusive: Carlsberg brings Mahou to the UK

11-Nov-2010 By Robyn Black

Mahou 5 Estrellas, the official beer of Real Madrid and Spain's top football division La Liga, is on its way to UK pubs and bars, following a new...

MARKETING MUSCLE

19-Apr-2007

A round-up of the latest campaigns Estrella Damm Anheuser-Busch has brought "the beer of Barcelona", its Estrella Damm Spanish 4.6% abv lager, to the...